Media Centre: Our Audience

About Farmers Weekly Property

Farmers Weekly is the highest selling farming magazine and largest commercial farming website in the UK serving the whole agricultural industry*. It provides informed commentary on British Agriculture to farming and agricultural professionals in the UK. Farmers Weekly offers our audience a whole wealth of news, business advice, jobs, classified and property listings.

Every month more than 7,700** agricultural and farming professionals visit Farmers Weekly Property.

We have a range of advertising opportunities to suit your budget and requirements. Contact our sales team today on

Tel: 020 8652 3222 or E: Sophie.Dickinson@rbi.co.uk

*Agridata 2011
** Adobe Analytics Jan to Apr 2015 (average unique users per month)

How do we attract buyers to Farmers Weekly Property?

Farmers Weekly Property invests heavily in marketing to attract the buyers you need for your instructions. Our team of specialist marketing professionals utilise a host of marketing channels in order to generate visits and conversions on the website. The Farmers Weekly Property web site is optimised so that we rank highly in the search engine results, including on Google UK.

We also send out hundreds of Adverts By Email every month. Adverts By Email are one of our best referrers of conversions because they are set up by the buyer and specific to the buyers property search.

The Farmers Weekly brand has strong coverage on the social media networks, including LinkedIn, Twitter and Facebook. Check out our Facebook page today, you'll be in good company with over 59,731* agricultural and farming professionals (and growing) who like our page.

And finally, our buyers can now search Property on their Smartphones - as our new site is mobile enabled

*Facebook Page May 2015

About Farmers Weekly magazine

Farmers Weekly is circulated to over 56,752* readers a week with each issue including a wealth of news, opinion, business features, comment and sections on livestock, arable, machinery and much more. It is an essential source of information for farming professionals wanting to keep up-to-date with the industry.

*ABC Audited Circulation Jan-Dec 2014

About Farmers Weekly online

FWi.co.uk attracts a monthly audience of over 382,000* unique users. This audience of potential buyers use fwi.co.uk as a valued information source to help them in their day to day roles, including buying farm machinery, equipment and livestock. Fwi.co.uk offers a mix of the latest news, award winning editorial features, blogs and forums and its content ranks highly in the search engines. The classified site is promoted throughout fwi.co.uk and is never more than 1 click away from those potential buyers who are suitable for your listings.


*Adobe Analytics July-Dec 2014 (average monthly unique users to Fwi.co.uk)